Latest research indicates that 25% of people aged 16 years and over in Northern Ireland are smokers. In 2010, 6.7% of local children aged 11 to 16 were current smokers. 71% of these young people who smoke would like to quit. Most adult smokers (77%) would admit that they started smoking in their teens or younger.
The Dead Cool Smoking Prevention Education Pack is an intervention developed by Cancer Focus Northern Ireland targeted at Year 9 school children, aimed at reducing the numbers of young people who start to smoke and challenging those who influence smoking behaviour: Friends; Parents and Family and the Media
HSC R&D Division issued a call for research on the current outcomes of the implementation of Smoking Prevention Intervention – Dead Cool: Smoking Prevention Education Pack.
One project was funded which will include research to inform: the process of continuous improvement of Dead Cool Intervention; the development of any subsequent Smoking Prevention Education Pack for young people; future strategy for Smoking Prevention for children and young people; and generalisable application in contexts beyond the Northern Ireland setting.
£80,389
Short Report Final Report
(click on images above to download reports)
Please note document copyright. You must seek the permission of the authors before using any of this material.